HEP-Hong Kong Equity Partners Ltd. was founded in Hong Kong SAR in April 2002 as a private investment firm. The company manages its own capital which has been invested in Start-Up and SME companies as well as promising Brand Names in Asia and Europe.

HEP's portfolio companies are involved in Brand-Building, Consumer Products Trading and Information Technology and these businesses are being managed for growth, profitability and medium to long-term creation of value without a pre-determined exit strategy.

HEP's functions include the identification and execution of investment opportunities and to add operational and strategic value to its portfolio companies. HEP is a pro-active investor who works in partnership with its portfolio companies and seeks to add value via its global relationship network and business contacts which include banks, customers, suppliers and distributors. HEP's founders are Chinese and European entrepreneurs with backgrounds in finance, manufacturing and trading.